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Apple Said Developing Curved IPhone Screens, Enhanced Sensors

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發表於 2013-11-11 09:40:24 | 顯示全部樓層 |閱讀模式
by Tim Culpan and Adam Satariano - Nov 10, 2013, Bloomberg

Apple Inc. (AAPL) is developing new iPhonedesigns including bigger screens with curved glass and enhancedsensors that can detect different levels of pressure, said aperson familiar with the plans.

Two models planned for release in the second half of nextyear would feature larger displays with glass that curvesdownward at the edges, said the person, declining to beidentified because the details aren’t public.

Sensors that candistinguish heavy or light touches on the screen may beincorporated into subsequent models, the person said.

With screens of 4.7 inches and 5.5 inches, the two newmodels would be Apple’s largest iPhones, the person said, andwould approach in size the 5.7-inch Galaxy Note 3 that SamsungElectronics Co. debuted in September.

The South Korean makerlast month released its curved-screen Galaxy Round, the latestphone in an array of sizes and price points that’s helping keepSamsung ahead of Apple in global market share.

The new Apple handsets are still in development and planshaven’t been completed, the person said, adding that the companyprobably would release them in the third quarter of next year.

Natalie Kerris, a spokeswoman for Cupertino, California-based Apple, declined to comment.

Sensor Testing Apple broke with past practice in September when itunveiled two versions of the iPhone at the same time, the iPhone5s with more advanced features and the iPhone 5c at lowerprices, as part of a strategy to appeal to broader markets.

Demand for the iPhone 5s is much higher, and iPhone 5cproduction has been reduced, the person said.

Revenue growth for the current quarter, Apple’s traditionalholiday sales period, may be the slowest since 2008, accordingto data compiled by Bloomberg based on the company’s financialforecast published last month. Samsung said last month itexpects this quarter’s shipment growth rate from the priorquarter to fall to a “low single digit” percentage from the“mid-10 percent range” the prior period.

Testing continues on the pressure-sensitive technology,which is unlikely to be ready for the next iPhone release and isinstead planned for a later model, the person said.

Apple’s testing and development of new materials followsits history of working with suppliers to produce newtechnologies that can enhance device functions. The originaliPhone, released in 2007, offered touchscreen technologydeveloped with Taipei-based TPK Holding Co. (3673) that was moreresponsive than available at the time.

Apple said last week it will open a new plant in Arizona tomake components for its devices. Merrimack, New Hampshire-basedGT Advanced Technologies said Apple will prepay $578 million forfurnaces to make sapphire materials used in smartphones, withthe iPhone maker getting some exclusive rights.
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